- Content type: Ebook, email sequence, webinar outline, or social media ads
- Topic or industry: What subject matter or industry vertical
- Target product: Which Sage product (optional but helpful)
- Target audience: Who this content is for
- Buying journey stage: Not in Market, Awareness, Consideration, Decision, or Purchase
- Tone: Professional, conversational, technical, etc.
Example: "Create a webinar outline about automating HR processes for mid-sized companies with Sage People, targeting HR directors in the UK, Consideration stage"